As part of Google’s new advertising innovation program called “Art, Copy and Code,” the shoes purpose is geared towards translating data through movement into messages that can be shared between the users and their friends.
Though the shoe is heavily flanked as a mere ‘concept’, Google plans to move forward with this project as they look to share their social network and advertising expertise with athletes and sneakerheads alike.
Source: DontQuestionKings.com
-TimWayne
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